Support Organisational Transformation with The Birkman Method
Drive positive change with a psychometric framework for understanding and empowering your human resource - at scale and the individual level, in leadership and in the ranks.
Equip yourself with the right tool for the job.
Whether the job is driving performance, restoring engagement, retaining talent, or developing leaders, the key to success is understanding your people - what makes them tick, how to help them work at their best, the things that will derail their progress, and the contribution they are most motivated to make.
The Birkman Method® (TBM) is arguably the most positive, affirming and insightful psychometric on the market, and has been trusted by organisations for over 70 years. Handled correctly, it equips its users to understand and manage themselves more effectively, and with less time and energy spent struggling with stress and interpersonal conflict. Used in a team or organisational context, it transforms performance; and it builds self-aware, emotionally articulate leaders like nothing else.
Research-based
Dr Roger Birkman, the developer of the Birkman Method, was interested in practical application of the data, and so based his assessment not on any theory of personality but on empirical research and factor analysis studies.
Stable & Scaleable
Non-judgemental
Easy to Implement
Globally Applicable
High test-retest reliability ensures consistent results over time, meaning that each Birkman report can be used for many years. High face validity and construct validity means you can also trust what you're measuring across the organisation.
Positive psychology means that there are no 'good' or 'bad' scores or reports. Birkman data is all about the motivations, tendencies and perspectives that make you who you are, and how you can make the most of your own unique mix of attributes.
Once you're set up with a Birkman account you can get started right away; there are no maintenance fees, and you are only invoiced for the questionnaires that you use. You can run reports as and when you need them, and manage your own data.
The Birkman Method is used worldwide, across cultures and in multiple languages. Regardless of the regions spanned by your workforce, the data cuts through surface differences and reveals individual characteristics, consistently.
Just wanted to say that we all found the Birkman session to be so valuable that we’re going to roll it out across the organization [...] I think it is a lovely investment in our people as well as provides a common language for our teams.
Head of Comms, Fintech
“Oh my goodness, this is it! The company gave me a coach 18 months ago, and I have been working with them trying to get to the bottom of why I keep derailing myself in this area. But you have just described exactly the problem and why it happens; and I can now see the solution!”
Senior Manager, Global HR Team, Payments Platform
Enhance Your Human Expertise
At the individual level, The Birkman Method Certification is a transformative training experience that will give you a deeper understanding of people, what drives their effective behaviour, and what triggers reactive or ineffective responses to certain situations.
Having this experience and understanding for yourself gives you a powerful framework for understanding people, and why they think and behave the way they do — whether that's the leadership team, your colleagues and direct reports, or individuals in the organisation at large. This certification programme won't just equip you to use a tool, but will enhance your expertise as a people professional and give you deeper insight into what makes people tick.
Learn why every people professional should have this tool up their sleeve. →
Grow Your Organisation
At scale, Birkman data provides you with an incredible resource for mapping the organisation as it is, and identifying how it needs to grow. Whether you are concerned with hiring, engagement, retention, or development, understanding "who is in the building" — and how you can empower them to do their best work — puts you in a much better position for delivering real transformation and developing a resilient organisation.
Equip Your Team
Whether you're in HR, Talent, or L&D, having a common language and framework for understanding the people you are responsible for can shift the focus from people problems to people opportunities. Depending on context, equipping your team might mean getting multiple members Birkman-certified, or it may mean providing the team with their own Birkman Signature Reports and interpretive conversations, to develop self and others-awareness. This is a great way to start rolling out Birkman in your organisation, as the insights and understanding gained will trickle through to the way that every "people issue" is handled in the organisation.
Learn more about how the Birkman Method can transform your team. (pdf) →
Why train with us?
At Elaura, we are passionate about the power of The Birkman Method to change lives and organisations. You can find dozens of articles by us on different aspects of Birkman, on LinkedIn and elsewhere. Our clients have included Visa, Coca-Cola, EY, P&G, Microsoft, RBS and many others.
Our facilitators have years of experience working with global organisations, so we know how to apply the Birkman data to the critical real-world scenarios that are top of mind for you. We have been using TBM since 2000, and Authorised Trainers since 2010; and although we have other certifications, TBM remains the only tool we use with clients.
You can find out more about the credibility of the Birkman data here →
"I came to the training unsure of what to expect, and wearing my empirical/critical psychologist’s hat, and the way you explained the model and tool was truly inspiring, thoughtful and really well grounded, and as a result I can’t wait to start using Birkman."
Director, Human Resources Industry
"This is one of the most insightful and practical professional development experiences I’ve had. Birkman Certification with Elaura isn’t just about learning a tool—it’s about learning how to have better, deeper conversations with people. The way they teach it is clear, personal, and grounded. You don’t just walk away with knowledge, you walk away with real confidence to use it."
Senior Leader, Australian Government Organisation
★★★★★
★★★★★
Certification Details
Pricing: $5000 USD equivalent (plus local taxes where applicable) per person.
Same pricing applies for both Virtual and In-Person Programmes.
Talk to us if you would like to arrange an in-house training programme for your team.
What's included:
Your own Birkman Signature Report plus ~1 hour conversation with one of our facilitators
Online Prep Course to be completed prior to Certification dates. (About 4 hours of content)
Approx 20 hours of Live Training (either In-Person or Virtual Certification), including teaching, class discussions and practice activities with other participants
2 free Birkman questionnaires and Signature Reports for the purpose of practice conversations post-Certification
An additional 2 hours of Live Training in the form of a Re-connect session approx 4 weeks after Certification (via Zoom)
Ongoing access to our Meet Ups and new resources produced for the Birkman Certified Professionals we train
Process
Once you complete registration for Certification we'll send you a schedule with all the stages of the programme, and get you set up with your own Birkman Questionnaire and Report if you haven't already completed Birkman.
Registration
Conversation
Prep Course
Live Training
Launch
As part of the course, you'll have a one-hour conversation about your own report, with one of our programme facilitators, 3 weeks before the Live Training. This will help familiarise (or refresh!) you on the data and what your report says about you.
You'll then be enrolled in the Birkman Method Certification Prep Course, and will have 2 weeks to work through the online content (this usually takes around 4 hours).
If you're enrolled in Virtual Certification the Live Training will take place over 5 days, with 2 Zoom sessions each day, of 2.5 hours each (total of 5 hours a day). If you're enrolled in In-Person Certification, the Live Training will take place over 3 days, usually running from 9am-5pm each day.
Once the Live Training stage is complete you will be a fully-fledged Birkman Certified Professional! We'll help you set up an account (if applicable), and you can get started sending questionnaires and running reports. To ensure that you get the best start, we continue to provide support, starting with a bonus Re-connect session ~4 weeks after the Live Training. This is an opportunity to gather the class back together (virtually) and share some additional tips and guidance, as well as hear how your first coaching sessions have gone!
On completion of this programme you will be equipped with a clear understanding of The Birkman Method framework and data, and the ability to explain and interpret the Birkman Map, Interests and Component scoring patterns.
You'll be able to:
understand how these scores apply to individuals across their work contexts and in their interactions with others.
analyse how 2 individual's scores will interact and the areas most likely to cause friction or frustration between them.
read group data and interpret dynamics at play within a team, across a range of components.
deliver a competent interpretation & coaching conversation using the Signature Report.
Outcomes
Upcoming Dates
March 2026: 5-day Virtual Certification, suitable for timezones from the UK to Singapore. 16th-20th March.
May 2026: 5-day Virtual Certification, timezones subject to demand. 11th-15th May.
Sept 2026: 5-day Virtual Certification, timezones subject to demand. 14th-18th Sept.
More In-Person Certification dates coming soon
Feb 2026: 3-day In-Person Certification, in Singapore. 9th-11th February.
We know that completing Certification is just the first step in becoming a confident and experienced Birkman professional. You'll have questions and challenges along the way, and that's why we're committed to not just training you upfront, but also supporting you as you get started, and for the long-haul.
One of the ways we continue to train and equip the people we certify in the Birkman Method is our bi-monthly BCP Meet Ups, which we've been running for the past 5 years.
These 90 minute Zoom sessions are designed to provide you with opportunities to develop specific application-based knowledge, skills and experience, that you can then apply in your own Birkman practice. They are also a chance to connect with other BCPs from around the world, and to share your own insights with others.
Ongoing Support
"Meet Ups are very useful to keep Birkman front of mind. They also keep you from sliding off piste in the way you talk about scores. No other assessment provider does this."
Birkman Certified Professionals who attend Elaura's BCP Meet Ups
"Everyone in our breakout group — no matter their level of experience — was commenting that they always come away from these sessions wondering at the level of understanding you are able to bring to the data!"
